Sales training is an area of employee development that can yield immediate and positive results. Unfortunately, few training programs have a significant, lasting impact on employee performance.

The success of a training program depends on the validity of the training model and the skills and behaviors taught. Appropriate training must address the correct selling behaviors and should take into account the value and nature of the products and services, the client base and the amount of time that can be afforded to each seller/client interaction.

Selling situations place different demands on salespeople. Some may be engaged in vendor sales through retail or branch outlets. Telemarketers may sell products or services without face-to face client meetings. High value product and service sales demand consultative meetings with clients. Each type of selling requires different skills and behaviors to ensure effectiveness.

The AAI Competency-Based Sales Training Programs are meticulously designed and customized to impart skills and behaviors appropriate to the level of selling of the participants. Furthermore, because the programs teach measurable skills, monitoring of performance in the participant’s own working environment is relatively easy to achieve.

SALES TRAINING PROGRAMS